No Mulligans

Blog Broken?

Wed, 25 Jul 2012 16:48:21 -0700

I am not sure why my embedded videos and links aren’t all working, anybody know HTML well enough to help me out?

I really like this

Wed, 25 Jul 2012 16:44:21 -0700

I’m such a sucker for Target.

This ad cracks me up. I can see my aunt Terie singing this to her classroom

University of Oregon School of Journalism and Communications...

Thu, 28 Jun 2012 18:09:21 -0700

University of Oregon School of Journalism and Communications alum, Ann Curry, leaves the Today Show today after 15 years. Curry always gave me a sense of pride to watch, an Oregon girl on national news. I will miss seeing her in the mornings. Good luck Ann.

27) She's a Duck

Thu, 28 Jun 2012 17:59:00 -0700

Today is an especially important day in history and, for me at least, a very emotional day.

When I was young I would watch the Today show with my mom before school. I would eat my cereal and watch as a woman told the most important news stories of the day. This was the first journalism I understood, the first reporting I was interested in. I liked to watch the woman on TV because every time the camera would turn on to her my mom would tell me “See her? That’s Ann Curry, she’s from Ashland. She’s a Duck.”

“She’s a Duck”

I remember being so excited. I was so excited to see that an Oregon girl was on my TV every morning, not only that but she was on my TV next to FAMOUS people every morning! Up until this point I had never learned of any famous Oregonians, let alone famous Oregon women, and this idea of an important national newscaster living in my town, going to school blocks away from my house, was earth shattering.

Ann Curry was an inspiration to me while I grew up. Honestly, she still is today. While I may not have wanted to be a news anchor, I wanted to be important- I want to be important. I want to be known as someone who is grateful, giving, strong, independent and important- Just like Ann.

I am saddened to hear that Ann has become a casualty of a ratings war but I am grateful for the influence she has had on my life.

So from the duckling that began watching you in 1997,

Thanks Ann, and Go Ducks

©Nicole Golf 2012 A photo I took for my J365 class.

Fri, 27 Apr 2012 15:12:28 -0700

©Nicole Golf 2012

A photo I took for my J365 class.

26) Holy Cow

Sun, 18 Mar 2012 19:45:00 -0700

What a week!

This last week was dead week and for the first time in my college career I thought I might die.

But praise Jesus, I made it!

I’d like to thank my mother…

… for driving me around/buying me coffee/letting me vent.

And I’d like to thank Aaron…

…for celebrating Pie Day with me (Wild Plum!)

And everyone who ignored my tear-stained face when I’d had enough.

One final between me and spring break!

In-N-Out….

Disney….

yee yee!!

25) Gramma Look! I Have A Website!

Sun, 04 Mar 2012 20:17:33 -0800

The moment I have stressed over for weeks is finally here….

http://cargocollective.com/nicolegolf

And yes, I’m most excited to show my grandma.

24) Holy Crap I'm a Senior

Sun, 04 Mar 2012 20:15:24 -0800

I went to register for classes the other day a noticed this

Holy Crap.

I started experiencing “thought vomit”

-Ohmygod now I have to start thinking seriously about “steering the ship”

-Is it too late for internships?

-I haven’t done anything with my college life!

-What am I doing now?!

It was then that I took a breath and decided to start looking at agencies.

I looked at Wong, Doody, Crandall, Wiener, 72andSunny, Wexley School for Girls, and Wieden + Kennedy.

But nothing felt right.

I don’t know, maybe it’s the thought vomit working its way back into my head again- or maybe I’m not looking hard enough (notice I’m a little west coast-best coast biased). Either way I’m still looking.

I wasn’t really content with my ongoing search until a guest lecture from Tracy Wong of WDCW. What I took away from his presentation was we’re all in this together. Account people, art directors, copywriters, it doesn’t matter-we’re all doing the same shit.

We all just want to work hard and be creative. We want to find solutions to problems that haven’t even been invented yet. We want to challenge our egos and make good shit.

And that’s what I want to do.

So why was I freaking out about not fitting in?

23) A Type Infographic

Sun, 04 Mar 2012 19:48:57 -0800

Something I found while looking for inspiration on Pinterest.

Source: loveswah.com via Daphne on Pinterest

Interesting because in my Gateway class we have spent an excruciating amount of time looking at the meaning of different typefaces. Also interesting given my post from awhile back regarding my mother’s use of type.

I don’t know how I feel about type anymore- I used to be so sure (down with Helvetica!)- but now I just want to stay simple.

My current font of choice?

Plain and simple.

22) A HA!

Sun, 04 Mar 2012 19:25:03 -0800

I knew it!

Commercials do use frequencies that only dogs can hear!

For quite some time I have wondered why my dog Georgia is so enthralled with dogs on TV. She will come from another room to watch whatever dog food commercial is on and loves it when dogs are featured on TV shows (think Animal Planet’s Puppy Bowl). I always had a sneaking suspicion that she could hear something I couldn’t, and now I know I was right! (Success!)

But seriously how genius is that?

Thought Process:

Dog People will do anything for their pets- the dogs are like children to some people

Dogs hear a sound and take notice of the dog food commercial

Owner notices and think dog must really want that particular dog food

Owner is at store amidst a THOUSAND different dog food brands at a loss for what to buy… but wait! The dog really liked that commercial! “I’ll just buy what the dog wants.”

G . E . N . I . U . S .

21) Magic Happens

Sun, 04 Mar 2012 19:08:55 -0800

Three More Weeks! Three More Weeks!

I am getting too (TOO!) excited for spring break to come. I NEVER do anything special for spring break- aside from the occasional Portland trip. But this year is different. This year I’m headed to Disneyland.

In my excitement I’ve spent a lot of time looking at Disney videos and old pictures from past Disneyland vacations. After some time I started to realize that Disney is a ridiculously timeless brand. I mean think about it, I am a senior in college and I’m as excited about going to Disneyland as I was when I was 5 years old. There is probably no other company out there that can market as seamlessly to children as it does to adults. Everyone has an emotional tie to Disney. And Disney will never be “uncool.”

Just a small dose of what I’ve been indulging on this weekend:

My favorite “Magic Happens” spot

And my favorite Disney movie

20) Noche Latina

Sun, 04 Mar 2012 17:39:23 -0800

It’s Noche Latina week at the NBA (or ene-be-a, as it’s being called this week) and that means some controversy (yes!) for some basketball fans.

In the article posted earlier from NewsTaco (once again can you take a site as borderline racistly named as NewsTaco seriously?) the author suggests that the NBA isn’t doing enough to support its Latina fan base. NewsTaco’s entire argument rests on the idea that the team names aren’t properly translated (El Magic, Los Suns, etc.). My argument is how racist would it be if they tried to translate team names into Spanish?- Let’s remember that we don’t translate proper nouns people!

Let’s also realize that the NBA is the only professional sports program in the United States that celebrates the diversity of its fans. So while it might be a week in need of some growth and cultural maturity at least the week exists.

My final thoughts?

I think Noche Latina is a great thing. It gets people who wouldn’t normally be interested in learning about latin culture to take the time to learn something new, and promotes new sales (always think business). Go NBA!

Is The NBA’s Noche Latina “Latino Enough?” | NewsTaco

Sun, 04 Mar 2012 14:29:11 -0800

Is The NBA’s Noche Latina “Latino Enough?” | NewsTaco:

Can I take a site called “News Taco” seriously? You tell me, I’m not sure about them.

19) Happy Birthday Dr. Seuss!

Fri, 02 Mar 2012 00:00:00 -0800

When I logged on to Facebook this morning (as I always do when I wake up- how gen y of me) I was reminded that today would have been Dr. Seuss’ 98th birthday.

Fun Fact: Dr. Seuss worked in advertising!

In honor of the late Dr. Seuss and Read Across America Day I have compiled some Seuss-peration:

Source: pinterest.com via Chandra on Pinterest

….And on a TV near you….

18) W+K London, I Love You!

Wed, 29 Feb 2012 17:47:00 -0800

My love affair with Wieden + Kennedy London continues with Adweek’s Leap Day “Ad of the day,” Listen Up Hedgehogs!

Let’s take a moment to appreciate that they used real hedgehogs (aren’t they cute?!).

If I was going to get a rodent I would want a hedgehog (JICYWW*).

Also fun fact I learned from Adweek, Hedgehogs are in fact lactose intolerant as a species! Oh W+K you’re so clever!

I decided to also do a little more research on Arla foods (where Lactofree comes from) and found their Closer to Nature movie„, I for one did not think the video screamed natural (especially with those ginormous flowers springing up out of nowhere at the end). Thoughts anyone?

*JICYWW (acronym, pronounced “Jay-Eye-Sea-Why-Dub-Dub”)- Just In Case You Were Wondering

"We’ve become more about individual brands—ourselves included—and social media has built a platform..."

Mon, 27 Feb 2012 09:34:00 -0800

“We’ve become more about individual brands—ourselves included—and social media has built a platform that enables that, We don’t want to be told what to do and how to do it. We have too many sources we can seek out ourselves now.”

- Pattie Garrahy, founder and CEO of PGR Media

http://www.adweek.com/news/advertising-branding/editors-note-end-everywoman-138506

17) Confession

Sun, 26 Feb 2012 13:19:00 -0800

Okay I admit it… I’m an Apple snob.

Yesterday Aaron and I went to the Duck Store to get him some new earbuds and I found myself (once again) looking at the IPads. Well… No, let me backtrack a little, I WAS looking at the Samsung Galaxy Tab, and then I got confused and went to the IPads. Which brings me to the confession that I am one of those “Mac People” now. (Yes mom, I said now- because now I can’t even understand how to use PC products right away, it’s like speaking a foreign language.)

I have come to this conclusion: I REALLY want an IPad- or at least I think I do.

I have been computer shopping since my laptop crapped out on me in the fall (only to revive itself like some sort of mac-jesus) but I keep circling back to wanting to downsize and simplify my equipment. It’s the whole “do I really NEED two laptops” vs. “what can an IPad do that my IPhone can’t” debate. In short, I don’t really have the money or the decision-making skills to come up with a winner, however news of IPad 3 is making me lean towards an IPad once again.

The following infographic from AYTM (that’s Ask Your Target Market to you) puts into words what I had been feeling about an Ipad this whole time (glad to know I’m not alone wishing that I had Siri on my side).

Source: AYTM Research

Don’t you just love infographics?! Me too. Especially ones about products I’m in the market for. What did this teach us? Well for one Apple seriously needs to strike a bargain with Adobe Flash Player (and Microsoft for Office while you’re at it). And secondly, IPad mini?! Honestly what makes that any different than an IPhone-Come on people!

So I guess this Apple eater is gonna have to wait and see what Mac has in store for March. Fingers crossed for a touch screen laptop (the best of both worlds).

16) But Adweek! You Missed One!

Fri, 24 Feb 2012 20:41:00 -0800

Oh Adweek… YOU MISSED MY FAVORITE AD-THAT-USED-TO-BE-A-MOVIE!!

Today’s front page of Adweek advertises “10 Great Ads That Used to Be Movies.” Yay! Movies! My favorite!! Obviously I was excited to see what they included and clicked the article, only to find out that they left out one of my favorite movie-turned-advertisement spots!

The year was 2003. The company- FedEx. The movie? Castaway (chuhduh!).

How Adweek could put 3 DirecTv ads from the same campaign on their list and NOT the best alternate ending for Castaway ever made is beyond me.

15) #ditlad

Thu, 23 Feb 2012 13:10:53 -0800

Tomorrow is Friday and you know what that means! Advertising Week is hosting Day In The Life Of Advertising (#ditlad). Upload your photos to instagram with the hashtag #ditlad to show your day in the life of advertising (full instructions here).

Last #ditlad I drank 5 cups of coffee in 4 hours… hoping for a less jittery start to my weekend (slash beginning of my work week) tomorrow!

Source: instagr.am via Advertising on Pinterest

14) Freakiest Ad?

Thu, 23 Feb 2012 13:00:02 -0800

In a desperate effort to consume more media the last couple days I found Adweek’s 30 Freakiest Ads of 2011.

I should probably stop there.

Pssh.

While most were odd, Probably my favorite “Freaky Ad” was Wieden and Kennedy London’s “Milk Me Brian” spot for Arla Foods.

While it was weird… I found it thought provoking. Yes, I am the kind f person who wonders things like “who decided it was a good idea to milk a cow” and “why did someone think of mayonnaise,” and I now see that I’m in good company. After some thought, W+K is probably right, it probably was a creepy vision.

Check out more from Cravendale Milk at milkmatters.co.uk (the site itself is an awesome example of interactive advertising)