Today is an especially important day in history and, for me at least, a very emotional day.
When I was young I would watch the Today show with my mom before school. I would eat my cereal and watch as a woman told the most important news stories of the day. This was the first journalism I understood, the first reporting I was interested in. I liked to watch the woman on TV because every time the camera would turn on to her my mom would tell me “See her? That’s Ann Curry, she’s from Ashland. She’s a Duck.”
"She’s a Duck"
I remember being so excited. I was so excited to see that an Oregon girl was on my TV every morning, not only that but she was on my TV next to FAMOUS people every morning! Up until this point I had never learned of any famous Oregonians, let alone famous Oregon women, and this idea of an important national newscaster living in my town, going to school blocks away from my house, was earth shattering.
Ann Curry was an inspiration to me while I grew up. Honestly, she still is today. While I may not have wanted to be a news anchor, I wanted to be important- I want to be important. I want to be known as someone who is grateful, giving, strong, independent and important- Just like Ann.
I am saddened to hear that Ann has become a casualty of a ratings war but I am grateful for the influence she has had on my life.
So from the duckling that began watching you in 1997,
I don’t know, maybe it’s the thought vomit working its way back into my head again- or maybe I’m not looking hard enough (notice I’m a little west coast-best coast biased). Either way I’m still looking.
I wasn’t really content with my ongoing search until a guest lecture from Tracy Wong of WDCW. What I took away from his presentation was we’re all in this together. Account people, art directors, copywriters, it doesn’t matter-we’re all doing the same shit.
We all just want to work hard and be creative. We want to find solutions to problems that haven’t even been invented yet. We want to challenge our egos and make good shit.
Interesting because in my Gateway class we have spent an excruciating amount of time looking at the meaning of different typefaces. Also interesting given my post from awhile back regarding my mother’s use of type.
I don’t know how I feel about type anymore- I used to be so sure (down with Helvetica!)- but now I just want to stay simple.
For quite some time I have wondered why my dog Georgia is so enthralled with dogs on TV. She will come from another room to watch whatever dog food commercial is on and loves it when dogs are featured on TV shows (think Animal Planet’s Puppy Bowl). I always had a sneaking suspicion that she could hear something I couldn’t, and now I know I was right! (Success!)
But seriously how genius is that?
Dog People will do anything for their pets- the dogs are like children to some people
Dogs hear a sound and take notice of the dog food commercial
Owner notices and think dog must really want that particular dog food
Owner is at store amidst a THOUSAND different dog food brands at a loss for what to buy… but wait! The dog really liked that commercial! “I’ll just buy what the dog wants.”
I am getting too (TOO!) excited for spring break to come. I NEVER do anything special for spring break- aside from the occasional Portland trip. But this year is different. This year I’m headed to Disneyland.
In my excitement I’ve spent a lot of time looking at Disney videos and old pictures from past Disneyland vacations. After some time I started to realize that Disney is a ridiculously timeless brand. I mean think about it, I am a senior in college and I’m as excited about going to Disneyland as I was when I was 5 years old. There is probably no other company out there that can market as seamlessly to children as it does to adults. Everyone has an emotional tie to Disney. And Disney will never be “uncool.”
Just a small dose of what I’ve been indulging on this weekend:
It’s Noche Latina week at the NBA (or ene-be-a, as it’s being called this week) and that means some controversy (yes!) for some basketball fans.
In the article posted earlier from NewsTaco (once again can you take a site as borderline racistly named as NewsTaco seriously?) the author suggests that the NBA isn’t doing enough to support its Latina fan base. NewsTaco’s entire argument rests on the idea that the team names aren’t properly translated (El Magic, Los Suns, etc.). My argument is how racist would it be if they tried to translate team names into Spanish?- Let’s remember that we don’t translate proper nouns people!
Let’s also realize that the NBA is the only professional sports program in the United States that celebrates the diversity of its fans. So while it might be a week in need of some growth and cultural maturity at least the week exists.
My final thoughts?
I think Noche Latina is a great thing. It gets people who wouldn’t normally be interested in learning about latin culture to take the time to learn something new, and promotes new sales (always think business). Go NBA!
My love affair with Wieden + Kennedy London continues with Adweek’s Leap Day “Ad of the day,” Listen Up Hedgehogs!
Let’s take a moment to appreciate that they used real hedgehogs (aren’t they cute?!).
If I was going to get a rodent I would want a hedgehog (JICYWW*).
Also fun fact I learned from Adweek, Hedgehogs are in fact lactose intolerant as a species! Oh W+K you’re so clever!
I decided to also do a little more research on Arla foods (where Lactofree comes from) and found their Closer to Nature movie„, I for one did not think the video screamed natural (especially with those ginormous flowers springing up out of nowhere at the end). Thoughts anyone?
*JICYWW (acronym, pronounced “Jay-Eye-Sea-Why-Dub-Dub”)- Just In Case You Were Wondering
“We’ve become more about individual brands—ourselves included—and social media has built a platform that enables that, We don’t want to be told what to do and how to do it. We have too many sources we can seek out ourselves now.”—
Yesterday Aaron and I went to the Duck Store to get him some new earbuds and I found myself (once again) looking at the IPads. Well… No, let me backtrack a little, I WAS looking at the Samsung Galaxy Tab, and then I got confused and went to the IPads. Which brings me to the confession that I am one of those “Mac People” now. (Yes mom, I said now- because now I can’t even understand how to use PC products right away, it’s like speaking a foreign language.)
I have come to this conclusion: I REALLY want an IPad- or at least I think I do.
I have been computer shopping since my laptop crapped out on me in the fall (only to revive itself like some sort of mac-jesus) but I keep circling back to wanting to downsize and simplify my equipment. It’s the whole “do I really NEED two laptops” vs. “what can an IPad do that my IPhone can’t” debate. In short, I don’t really have the money or the decision-making skills to come up with a winner, however news of IPad 3 is making me lean towards an IPad once again.
The following infographic from AYTM (that’s Ask Your Target Market to you) puts into words what I had been feeling about an Ipad this whole time (glad to know I’m not alone wishing that I had Siri on my side).
Don’t you just love infographics?! Me too. Especially ones about products I’m in the market for. What did this teach us? Well for one Apple seriously needs to strike a bargain with Adobe Flash Player (and Microsoft for Office while you’re at it). And secondly, IPad mini?! Honestly what makes that any different than an IPhone-Come on people!
So I guess this Apple eater is gonna have to wait and see what Mac has in store for March. Fingers crossed for a touch screen laptop (the best of both worlds).
Oh Adweek… YOU MISSED MY FAVORITE AD-THAT-USED-TO-BE-A-MOVIE!!
Today’s front page of Adweek advertises “10 Great Ads That Used to Be Movies.” Yay! Movies! My favorite!! Obviously I was excited to see what they included and clicked the article, only to find out that they left out one of my favorite movie-turned-advertisement spots!
The year was 2003. The company- FedEx. The movie? Castaway (chuhduh!).
How Adweek could put 3 DirecTv ads from the same campaign on their list and NOT the best alternate ending for Castaway ever made is beyond me.
Tomorrow is Friday and you know what that means! Advertising Week is hosting Day In The Life Of Advertising (#ditlad). Upload your photos to instagram with the hashtag #ditlad to show your day in the life of advertising (full instructions here).
Last #ditlad I drank 5 cups of coffee in 4 hours… hoping for a less jittery start to my weekend (slash beginning of my work week) tomorrow!
While it was weird… I found it thought provoking. Yes, I am the kind f person who wonders things like “who decided it was a good idea to milk a cow” and “why did someone think of mayonnaise,” and I now see that I’m in good company. After some thought, W+K is probably right, it probably was a creepy vision.
Check out more from Cravendale Milk at milkmatters.co.uk (the site itself is an awesome example of interactive advertising)
It’s a beautiful day in Eugene, a beautiful day for a talk with Rachel Hom.
When I first met Rachel I had no idea what I was doing with my life. I was taking 18 credits, working full time as a hostess at The Glenwood, and I was an undeclared major in Deb Morrison's Creativity Toolbox. Rachel was a senior, a Fig Advisor for Creativity Toolbox, and a prominent member of Allen Hall Advertising. She was a wealth of knowledge and experience. I think it’s fair to say that Rachel Hom (along with some guidance from a few others) inspired me to declare a major in Advertising.
So Rachel, I’m stoked! Can’t wait to hear from you this afternoon!
Today’s venture on to Adweek got me thinking about how lucky I am to have the life I have. Plan UK explains the hardships of girls living in poverty best in their 2008 “Because I am A Girl” campaign.
Plan UK is running an advertisement this week in London that focuses on and promotes the Because I am a Girl campaign for girls’ education. This ad uses a facial recognition software to determine what content it displays. When women see the ad they see a 40 second ad for Because I am a Girl, when men see the ad all they see is a URL. (some serious 21st century stuff) A representative from Plan UK told Adweek this discrepancy is to give men a taste of being denied basic privileges.
I’d love to see this in action. Talk about forward thinking.
iZombie is a comic about a town that experiences a zombie invasion (getting cooler…) the twist is not everyone realizes there has been an invasion because the towns regular residents are a little on the strange side (hmm… interesting). The big twist is that this comic book is set in good ol’ Eugene, Oregon.
What the WHAT?!
Yes. It’s true. Eugene is THAT weird. And I love it.
I can’t wait to pick up iZombie. I’ve never had a remote interest in reading comic books but I am actually giddy over reading one set in my hometown. So Cool!
First I would like to say that you have had the kind of career I have always wanted. U of O, Nike, Starbucks, Northwest professionalism is what I like to call it. That having been said… I think you’re awesome.
And heres why: Besides having the ultimate Northwest resume, you give DAMN GOOD ADVICE.
Make Smart Mistakes- Take the initiative to make mistakes, but make sure they are intelligent and allow for you to learn from them. The worst mistake is one you don’t take anything away from.
Think Big, Start Small, Fail Fast-Go for it, do it and do it with all you’ve got. When you fail, get back up and work towards that big idea. No one got anywhere without making an effort.
Do Not Limit Great Ideas To Powerpoint- This is the idea industry, be creative. Do something new.
We Are In The People Business- so let’s act human. No more offensive ads, please.
You Can Never Have Too Many Friends- This is something I have learned from my life outside of Advertising, It pays to be respectful (Thanks B.Palmer!)
And the most important things I learned from you last week were to "build a reservoir of good" and to "be present in the moment." I didn’t know it at the time but your words were more important to me on Thursday than I could have ever imagined.
I just want to thank you for taking the time to share your thoughts and wisdom. I consider myself lucky to have had the opportunity to hear from such a forward thinker.
It was only a matter of time until I brought up Pinterest, the most addicting website since I joined Facebook in 2007.
When my roommate turned me on to Pinterest in September I was pinning a bunch of things I thought would be cool to make or have or see some day. I didn’t start to really grasp what Pinterest could mean for me until Christmas came along and I started pinning DIY gift ideas and Christmas recipes. These DIY pins opened an entirely new window of opportunity for me, I was able to make gifts for my entire family all on my college student budget!
Whoop Whoop right? But seriously, Pinterest has changed how I cook, clean, organize and even use the internet. For example, I wanted to make my boyfriend a carrot cake (his favorite-gross) for his birthday but I had no idea what I would even need to begin. Up until a few years ago I would have pulled out my Betty Crocker cookbook from 1994 and searched for a recipe. More recently I would have just Googled “carrot cake recipe” and picked the first option. But this year I didn’t even consider finding a recipe from any other source than Pinterest. I typed in “carrot cake” and instantly had tons of recipes to choose from, and by looking to see which ones had been re-pinned the most I was able to tell what recipe would be the best.
And Pinterest isn’t only about recipes (though I always get stuck in the Food and Drink boards). My Aunt, like so many others, is addicted (yea I’m calling you out on it Debbie) to Pinterest and only one of her 20 (geez!) boards has pins for food (the foodie in me is shocked).
But don’t worry D you’re not alone, we’re ALL addicted. And now, thanks to Lydia Dishman at Fast Company, we know why. Pinterest is a place where we show our “ideal” self. Everything we want to be/see/have/do is shared on Pinterest. Places we would want to go, food we would eat if we could, clothes we wish we owned, wisdom we wish we had when we needed it most- it’s all there pinned and re-pinned for the whole world to see. On Pinterest we get to keep tabs on every cool little thing that makes us unique and shows off our personal flair.
So I leave this Pinterest plug with a little something from my “Words” board
An argument about font typically would have me running the other direction but between recent lectures from Oregon’s resident typographist Bill Ryan, and my own editing of my mother’s emails,font debates have piqued my interest.
Dave Munger at SEED Magazine recently complained about Comic Sans (yes, Comic Sans- the font we all loved to use in 5th grade book reports) citing bancomicsans.com as partners in hatred of the children’s book font. Munger discusses a study from 2008 that toys with the idea that harder to read fonts like the controversial Comic Sans can provide readers with better recall than more standard fonts.
Well… Kind of.
A little background from my life: I come from a family of dyslexics whose font of choice is Comic Sans. I never made the connection that the font would provide a better recall but I did notice that Comic Sans seemed to be easier for us to read. This leads me to wonder if maybe fonts that copy handwriting are simpler to understand because they aren’t as uniform as a more institutional font like Helvetica or Arial. Or is it that fonts like Comic Sans feel more fun to read, unlike a textbook font that brings to mind required readings and standardized tests.
So I ask my mother, queen of the Golf/Bertelsen/Hansen dyslexic community, for her thoughts.
"What’s your font of choice?"
"It’s easier to read."
Here is a direct rebuttal to this study! (Something I had suspected.) A font considered to mimic handwriting and considered by the academic community to be harder to comprehend is noted by someone with known problems deciphering words to be EASIER to understand.
Fonts like Marker Felt and Comic Sans mimic handwriting and have a personality all their own. This personality forces the reader to spend some time with the words, unlike more institutionalized fonts that allow the reader to skim. Because the individual letters in fonts like Arial and Helvetica are similar they are easily jumbled whereas letters in Comic Sans and Marker Felt are allowed to stand out and make their own impressions.
I say let haters be haters, for people like my mom and brother script fonts are here to stay.
I just made something awesome and I know everyone wants to check it out
I did this project with three classmates for my Gateway to Media class. My job was the video compilation. I wanted to show the personality of our subject, arcade owner Chad Boutin, and his passion for sharing his games.
You can find the Blairally Vintage Arcade at 245 Blair street in Eugene.
Okay, okay, it’s Super Bowl Sunday and even sick little me was able to drag myself out of bed to watch.
Before I get in to the details of the #brandbowl I’d like to quote the great Dean Price in saying “You can’t spell elite without Eli first.” Congratulations to Eli and the rest of the Giants!
The Super Bowl is the biggest stage for advertisements every year. It is where brands battle it out and no one leaves anything behind. It is where campaigns like Budweiser’s "Waaassup?" and Old Spice’s "The Man Your Man Could Smell Like" are born and lifted into a sort of hall of fame where tag lines are repeated over and over again until they become everyday lingo and inside jokes that everyone understands.
While not every ad can be an instant success (think anything from GoDaddy) there are always some that rise above the rest.
I’ve been enjoying the “Chevy runs deep” campaign and was hoping that someone would touch on the idea that this could be our last year on Earth. I am also a big fan of Zombieland and thought the inclusion of Twinkies at the end was pretty funny. Not to mention the dog in the car reminding us all of Sam the dog in I Am Legend.
I got suckered in to this one in the same way I got suckered in to liking Madonna’s halftime show, I watched the whole thing. As past Super Bowls have shown Betty White is an instant hit. The woman is a crack up. “My eyes are up here” HA! And as for Madonna- you get me every time with Like a Prayer, you sly dog you.
Everyone in my house died when Red took his shell off. It’s funny because it’s something we’ve all thought of- do they color the brown ones? Another part of this ad that was spot on is the casting. Vivica A. Fox for Ms. Brown is perfect! The candy even looks like her (can you look like an M&M?)! And for those of us who always knew Red would be the streaker of the bunch, here’s our proof.
Chrysler managed to top last year’s inspirational spot with something even more powerful. This ad fills me with hope and fear, happiness and sadness all at once. It makes me think of my dad, a working man who does all he can to provide for my family. It makes me think of my aunt, a teacher who works hard hoping that her halftime will end with a 3rd quarter classroom. It makes me think of all the inspirational speeches I hear in school about being the captain of your ship. It hit home for me. America needed to be reminded that we can pull through anything. We needed a pep talk. We needed to know that the game isn’t over, it’s only halftime.
Chrysler knows how to hit the heartstrings, someone there is doing it right. I know if I had the money to spend on a car I would be buying something “Imported from Detroit.”
When my aunt first sent me the link to this Volkswagen ad my initial reaction was something along the lines of “what the hell just happened?”
That said, I thought it deserved another watch.
And here are my issues:
When Volkswagen came out with The Force for the 2011 Super Bowl I thought that was a cute campaign. It made me laugh, made me feel bad for the little kid (and his parents), and it made me start thinking about Star Wars again. That said, I’m not too confident in continuing the saga. One and Done VW, One and Done.
Dogs? I didn’t even hear the song the first time around- and I’m a dog person! I feel like hearing things out of dog barks is something that you really have to be listening for. This spot is going to be one that people are going to need to be prepared to watch. And as I think about this, Volkswagen is almost forcing viewers to re-watch their ad in order to “get it” (hmmmm, getting smarter VW).
(Liz Lemon taught me to always support myself with 3 arguments) How did these brands get together in the first place? And what is wrong with Volkswagen that they think they need to combine cute with Star Wars and somehow increase sales. Also if you are going to use your most expensive time slot for a commercial featuring a bunch of cheap actors (dogs) and never include the product once am I supposed to have faith in your product? Seriously. No one thought to put the dogs in the car and show how much passenger room there is? Or put the barking dogs outside and showcase the quiet interior of the car? Maybe we could have even brought back Little Darth Vader (wasn’t he cute?!) to interact with the singing dogs (hello marching down the halls with strom troopers?!).
I guess time will tell what Volkswagen has coming for us. I genuinely hope it is more impressive than the teaser.
I just saw this for the first time and I am so impressed that all I can do right now is say WOW.
This is the "Nike Better World" Campaign. The video is so emotionally charged and memorable (while I wasn’t able to recall all of the recycled ads featured I did find some of my old favorites). Additionally, the webpage they have set up is so aesthetically pleasing and informative. This is the kind of campaign I want to work on. I want to know who thought to include a pixel count at the bottom of the webpage! And the site is interactive! I am a sucker for the interactive online ads (“if you liked what you just saw, click here for out-takes!”)
Those are my quick reactions to this stroke of awesome, I plan to do more on Nike’s Better Wold later.
I thought I would start by showing one of my favorite ads from childhood. This is a Nike spot for the 2002 World Cup. With my personal connection to the ad’s writer (cousin Tim Wolfe) set aside, I like the tone at the beginning- dark and mysterious- it feels like a feature film. Then it shows star players from all over the world secretly meeting to play almost as if it’s forbidden. But surprisingly my favorite part is the music in the background, an Elvis Presley track that was remixed specifically for this advertisement. (Fun Fact: this was the FIRST Elvis song to be remixed!) I remember suddenly having a love for Elvis as an 11 year-old and playing "A Little Less Conversation" over and over again, it became my power jam. I also wanted nothing more than to have skills like the pros in the ship hull. I wanted to run across the backs of my teammates and score game-winning goals.
My name is Nicole Golf, I am 20 years old and study Advertising and Conflict Resolution at the University of Oregon. I love sports, Facebook, Pinterest, baking, and napping with my dog Georgia.
I am trying to find a direction for my life in the Ad world. I have enjoyed learning Final Cut and Photoshop and intend to develop proficiency in In-Design this term. I am really excited about my Creative Strategist class as it has already inspired me to stop procrastinating my life and go out full force.
Now is the time to hone my skills and I’m ready for the challenge.