What a week! 

This last week was dead week and for the first time in my college career I thought I might die. 

But praise Jesus, I made it!

I’d like to thank my mother…

… for driving me around/buying me coffee/letting me vent/helping me put medicine on my canker sore this week.

And I’d like to thank Aaron…

…for celebrating Pie Day with me (Wild Plum!)

And everyone who ignored my tear-stained face when I’d had enough.

One final between me and spring break!

In-N-Out….

Disney….

yee yee!!

The moment I have stressed over for weeks is finally here….

http://cargocollective.com/nicolegolf

And yes, I’m most excited to show my grandma.

I went to register for classes the other day a noticed this

Holy Crap.

I started experiencing “thought vomit”

-Ohmygod now I have to start thinking seriously about “steering the ship”

-Is it too late for internships?

-I haven’t done anything with my college life!

-What am I doing now?!

It was then that I took a breath and decided to start looking at agencies.

I looked at Wong, Doody, Crandall, Wiener, 72andSunny, Wexley School for Girls, and Wieden + Kennedy.

But nothing felt right. 

I don’t know, maybe it’s the thought vomit working its way back into my head again- or maybe I’m not looking hard enough (notice I’m a little west coast-best coast biased). Either way I’m still looking. 

I wasn’t really content with my ongoing search until a guest lecture from Tracy Wong of WDCW. What I took away from his presentation was we’re all in this together. Account people, art directors, copywriters, it doesn’t matter-we’re all doing the same shit. 

We all just want to work hard and be creative. We want to find solutions to problems that haven’t even been invented yet. We want to challenge our egos and make good shit.

And that’s what I want to do.

So why was I freaking out about not fitting in? 

Something I found while looking for inspiration on Pinterest. 

Interesting because in my Gateway class we have spent an excruciating amount of time looking at the meaning of different typefaces. Also interesting given my post from awhile back regarding my mother’s use of type. 

I don’t know how I feel about type anymore- I used to be so sure (down with Helvetica!)- but now I just want to stay simple.

My current font of choice?

Plain and simple.

I knew it!

Commercials do use frequencies that only dogs can hear!

For quite some time I have wondered why my dog Georgia is so enthralled with dogs on TV. She will come from another room to watch whatever dog food commercial is on and loves it when dogs are featured on TV shows (think Animal Planet’s Puppy Bowl). I always had a sneaking suspicion that she could hear something I couldn’t, and now I know I was right! (Success!)

But seriously how genius is that? 

Thought Process:

Dog People will do anything for their pets- the dogs are like children to some people

Dogs hear a sound and take notice of the dog food commercial

Owner notices and think dog must really want that particular dog food

Owner is at store amidst a THOUSAND different dog food brands at a loss for what to buy… but wait! The dog really liked that commercial! “I’ll just buy what the dog wants.”

G  . E . N . I . U . S .

Three More Weeks! Three More Weeks! 

I am getting too (TOO!) excited for spring break to come. I NEVER do anything special for spring break- aside from the occasional Portland trip. But this year is different. This year I’m headed to Disneyland. 

In my excitement I’ve spent a lot of time looking at Disney videos and old pictures from past  Disneyland vacations. After some time I started to realize that Disney is a ridiculously timeless brand. I mean think about it, I am a senior in college and I’m as excited about going to Disneyland as I was when I was 5 years old. There is probably no other company out there that can market as seamlessly to children as it does to adults. Everyone has an emotional tie to Disney. And Disney will never be “uncool.” 

Just a small dose of what I’ve been indulging on this weekend:

My favorite “Magic Happens” spot

And my favorite Disney movie

It’s Noche Latina week at the NBA (or ene-be-a, as it’s being called this week) and that means some controversy (yes!) for some basketball fans. 

In the article posted earlier from NewsTaco (once again can you take a site as borderline racistly named as NewsTaco seriously?) the author suggests that the NBA isn’t doing enough to support its Latina fan base.  NewsTaco’s entire argument rests on the idea that the team names aren’t properly translated (El Magic, Los Suns, etc.). My argument is how racist would it be if they tried to translate team names into Spanish?- Let’s remember that we don’t translate proper nouns people!

Let’s also realize that the NBA is the only professional sports program in the United States that celebrates the diversity of its fans. So while it might be a week in need of some growth and cultural maturity at least the week exists.

My final thoughts?

I think Noche Latina is a great thing. It gets people who wouldn’t normally be interested in learning about latin culture to take the time to learn something new, and promotes new sales (always think business). Go NBA!

When I logged on to Facebook this morning (as I always do when I wake up- how gen y of me) I was reminded that today would have been Dr. Seuss’ 98th birthday. 

Fun Fact: Dr. Seuss worked in advertising!

In honor of the late Dr. Seuss and Read Across America Day I have compiled some Seuss-peration: